The Week of the Woman in the Red Dress:You Don't Have to Bow Down to Beyonce's Delusional Supporters

Beyonce isn't stupid. She might be a morally bankrupt tool of sexists and anti-Black woman bigots, but she works hard and her team is marketing savvy. So it should be any surprise that she latched on to the controversy from earlier in the year about her statements to British Vogue about whether she considers herself a feminist. 

She knew that embracing the term would invite criticism, but almost rabid loyalty from Black feminists with an axe to grind against their White feminists cohorts. She was right.

She didn't have to actually BE a feminist, just scroll around Youtube and find a video on feminism and take a sample. She knew that among the thirsty hordes, the bar would be very low. 

Since last Thursday- DESPITE THE FACT THAT WHITE FEMINISTS HAVE NOT WRITTEN ANY POSTS ATTACKING HER NEW ALBUM - Black feminists have been on a full court press to shut down any conversation and declare that Beyonce is some kind of empowering figure for Black women. Beyonce may be a feminist, but she is also a tool for a system that oppresses Black women and girls.

If you didn't fall in line and dared to question these Black feminists, you didn't receive an explanation- merely rabid name calling and ressitations of every bad thing White feminists have ever done to them. 

Black feminists are happy to use other Black women and girls as cannon fodder in their never ending war with White feminists. -- In the same way that the interests of  Black women and girls were sold down river by the Civil Rights Industrial Complex. Black feminists are clamoring to sell our interests down river out of spite and greed.  They can't tell you how any BLack woman or girl, other than Blue Ivy benefits from riding off to war on behalf of Beyonce.

None of this should surprise you. Black feminists clearly are arguing that other Black women and girls should remain attached to the Matrix and blindly support a woman who calls them bitch, let's her husband spit rhymes about beating up Tina Turner, works with pevert and predator terry Richardson and demands that other women bow down. 

This week in the face of an unrelenting attack by Black feminists online, a group of brave souls stood up to say that they would not "Bow Down." For that, I salute you!

Black feminists are not ready to be unplugged, but that doesn't mean you have to join them as slaves in Beyonce's Matrix. 

Remember who the real enemy is and never "bow down" to foolishness, no matter how man tweets and blog posts you are bludgeoned by. 


Black Internet Feminists Embrace Beyonce As One of Their Own:Bottom Power, Bread and Circuses

"Bottom power is not power at all." - Ngozi Adichie

This post if for those of you who recognize that Beyonce Knowles Carter is not some symbol of Black women's empowerment, but an agent and tool of the status quo- She's in a golden cage, but it's still a cage.

So in case you were under a rock, Beyonce dropped a new album last week. She included a partial sound byte from Ngozi Adichie and now the Black Internet Feminist Mafia is pulling out knives and slicing up anyone who dares to disagree with their edict that Beyonce, a woman married to a violent anti-Black woman bigot is a feminist. Cue the nonsense -

 5 Reasons I'm Here for Beyonce, The Feminist (Prepare for foolishness)

Beyonce's New Album Should Silence her Feminist Critics ( More foolishness)

Why White Feminists are Mad at Beyonce

Read the Brawl in the Comments Section Over at Jezebel.

Melissa Harris Perry suffered a cervical hnp from all this neck rolling she did on her show trying to brain wash good men and women with common sense that Beyonce is anything more than entertainment. She declares the album a feminist manifesto.

I don't know if Beyonce is a feminist or not. I'll leave it to the Black Internet Feminists to hand out sorority pens and monogrammed sweaters to whomever they choose.

What I do know is that Beyonce is no friend to the cause of advancement for Black women and girls.

Beyonce isn't a rebel. She's the very definition of the status quo. She benefits greatly from a system that has declared that Black women and girls are nothing more than the sum of their parts and the purpose of our existence is to serve men. Yes, she's powerful, but her power flows through men. And she knows it.

I'll leave it to the Black Internet Feminists to Police their own. We don't deal with social justice brand names around here. You can call yourself whatever you want to- but what are you doing?

Let's talk about Beyonce's stance on empowerment for women and girls.

Let's talk about this guy. His name is Terry Richardson. He photographs Beyonce and directed one of the videos included in her latest Album.He's a pervert and an alleged sexual predato

the photographer has been called out on numerous occasions for doing things like having an intern wear a crown that bears the word “SLUT” or asking for models to touch his penis, Brooklyn Magazine.

Terry Richardson's sexual tastes run to making tampon tea, being called "Uncle Terry," and hand jobs — at least according to one model who says the fashion photographer got naked on set and suggested that she touch his d**k. Jezebel

This is a pattern.

“He takes girls who are young, manipulates them to take their clothes off and takes pictures of them they will be ashamed of. They are too afraid to say no because their agency booked them on the job and are too young to stand up for themselves.

“His ‘look’ is girls who appear underage, abused, look like heroin addicts . . . I don’t understand how anyone works with him.”

Rasmussen said: “I told him what you do is completely degrading to women. I hope you know you only [bleep] girls because you have a camera, lots of fashion contacts and get your pictures in Vogue. NY Post

Don't you feel the "empowerment"? there's more

“Of all the fine folks I’ve frolicked au natural for, he’s the only one who’s left me feeling like I needed to take two showers,” writes Jamie Peck on women’s Web site The Gloss. After meeting Richardson at a party a few years ago, Peck, then 19, stopped by his studio for a shoot, where he asked to be called “Uncle Terry” while shooting her nude. On her second visit, she claims, Richardson got completely naked himself, had his assistant take pictures of Peck taking pictures of him, and eventually requested a sex act, “all the while casually mentioning his upcoming Miu Miu shoot with Maggie Gyllenhaal and Billy Crudup . . . and suggesting I come upstate with him and his fab celebufriends.” NY Post

If you want to read more, here's a list of additional stories

Terry Richardson Is Really Creepy: One Model's Story

Supermodel Rie Rasmussen Blasts Terry Richardson As A Predator
Terry Richardson Again Accused Of Exploiting Models
Terry Richardson's Dark Room
Me and My Mom

Eat the Cake Anna Mae

Let's talk about the empowering lyrics on her song Drunk in Love from Beyonce's violent anti-Black woman husband ( her fans are making all kinds of excuses on this one):

“I'm Ike Turner, turn up/Baby know I don't play/Now eat the cake, Anna Mae.”

Because nothing is more empowering than invoking the memory of Tina Turner being beat up and brutalized by Ike Turner.

Do you feel empowered?

And I'm not going to even go into Beyonce's very narrow definition of sexual "empowerment." Afterall, this is a woman who had to create an alter ego "Sasha Fierce" because she didn't want to own gyrating and flouncing around in her underwear.Hey if you're going to do it, own it- don't create imaginary friends and blame your choices on them.

Ironically for all of their amen-ing and cheering the prospect of Beyonce being one of their own, they missed one of the most important segments of Ngozi Adichie's Ted Talk. Ngozi paused near the end of her talk to discuss "bottom" power - It's at minute marker 26:45 ( I guess the Black Internet Feminists didn't get that far in her talk.

It's a great talk. It's worth the 30 minutes to hear the entire Ted Talk, not just the parts that fit into Beyonce's agenda.

Which brings us to bread, circuses and thirst:

"Bread and circuses" (or bread and games) (from Latin: panem et circenses) is a metaphor for a superficial means of appeasement. In the case of politics, the phrase is used to describe the creation of public approval, not through exemplary or excellent public service or public policy, but through diversion; distraction; or the mere satisfaction of the immediate, shallow requirements of a populace,[1] as an offered "palliative. Wikipedia

Some Black women are so thirsty that they have rushed to embrace table scraps and slice and dice anyone who dares to point out that Beyonce has offered Black women and girls NOTHING of substance, only crumbs.

So this post isn't for the Black Internet Feminists- you're wrong on Beyonce - We don't need to discuss that.

This post isn't to the Beyonce stans who don't care about power at all. - She's entertainment- We don't need to discuss that.

This post is for those of you who recognize Beyonce's table scraps, but doubted your own eyes because all of the people who ought to know better were saying otherwise.

"Remember who the real enemy is." Don't Ever "Bow Down" to these thirsty fools.




CNN's Headline News Anchors think R. Kelly's Preying on underage Girls is Hysterically Funning

So R. Kelly launched an #AskRKelly hash tag Twitter and people asked him repeatedly about beinga  pedophile. Apparently because R. Kelly targets underage BLACK girls, this is a laughing matter to the people who work at CNN's Headline News. The anchors literally are having a side splitting good time laughing at this. And CNN is promoting this on their website.


And to refresh your memories about the HORRORS R. Kelly unleashed on possibly hundreds of young Black girls, here is a post from the Village Voices called Read the Stomach-Churning Sexual Assault Accusations Against R. Kelly in Full

In this interview (which has been condensed significantly), DeRogatis speaks frankly and explicitly about the many disturbing charges against Kelly and says, ultimately, "The saddest fact I've learned is nobody matters less to our society than young black women. Nobody."

I care. 


I Believe that General Mills Will do the Right Thing and Drop Nelly.. Eventually

Y'all know I'm not one to be a Pollyana, but I really do believe that General Mills will EVENTUALLY do the right thing and drop Nelly. It defies logic that they would continue to be publically associated with a man who is so reckless with their brand and so disrespectful that he would boast about wanting to commit acts of violence against Black women and girls in the middle of a nation-wide television advertising campaign.

I assume that the delay in publically denouncing Nelly's participation in violence against women is some handwringing over the fact that they've probably poured millions of dollars into the television spots featuring Nelly along with associated marketing campaigns. I have little sympathy for them because anyone who has ever read Nelly's lyrics or has seen his videos already knows that Nelly has contempt for half of the population. Profanity, sexually explicit imagery, dehumanizing Black women and girls.

I KNOW that the reason for the delay at General Mills CAN'T be because the targets of Nelly's attack was Black women. We also know that if Nelly had said he was going to beat the @$$ of a group of young White women he would have already have been publically dropped. 

I guess General Mills is trying to figure out if we're all just goign to go away silently and let this slide... Let me help you out with that... NO! Read our archives


The man responsible for partnering with Nelly is Scott Lee, the associate director of Honey Nut Cheerios. 

The CEO of General Mills is Kendall J. Powell.


General Mills phone number: 1800-248-7310

General Mills Fax number: 1-763-764-8330

Mailing address:

General Mills, Inc.

P.O. Box 9452

Minneapolis, MN 55440

General Mills Online Contact Form. 

General Mills Blog Post Celebrating Nelly collaboration. (LEAVE COMMENTS!)

Instagram Account promoting Nelly Collaboration.

Twitter Account Promoting Collaboration with Nelly


General Mills Knows Their Spokesperson Wants to Beat Up Black Women: What Are They Going to Do About It.

On Wednesday, we shared the disturbing news that Honey Nut Cheerios spokesperson, Nelly, recently shared his desire to violently assault the students of of Spelman College over their protest of his Tip Drill - mind you, the student protest took place almost a decade ago- He’s still mad.   

“The Spelman thing, the only thing I feel I would’ve did different is kick somebody’s ass…that’s just how it felt to me, Pimp,” he said to host Marc Lamont Hill. “I don’t have my sister. And I doubt it if half of those girls are still campaigning for what they quote, unquote took advantage for that opportunity for.” Nelly at 4:27 of this HuffPost video

Nelly apparently forgot ( or just does not care) that General Mills is currently running a national television spot featuring Nelly and the Honey Nut Cheerios mascot, Buzz the Bee. 

I didn’t even go into the wisdom of General Mills taking a family-friendly cartoon character and partnering with a hip hop artist with a catalogue of violent, sexually explicit lyrics and music videos -- that would be pointing out the obvious. 

On Wednesday, I suggested that if you had a problem with General Mills spokespeople engaging in violence against women, you might want to let them know. Many of you emailed, called, faxed and some have even snail mailed. 

I sent my letter via snail mail, fax and email. (my letter is posted at the end of this post). The snail mail letter was addressed to the CEO. Here is the response I received from Jennifer with Consumer Services:

Thank you for contacting General Mills. Your comments are important to our business. 

Please be assured that we will share them with the appropriate individuals.


Jennifer Garrett
Consumer Services

Thanks Jennifer! Many of you have shared stories of pleasant experiences on the telephone with General Mills customer service representatives assuring you that your concerns will be passed along to the marketing people. So we know for certain that General Mills KNOWS that their spokesperson is a violent anti-Black woman bigot running around spewing hate speech promoting violence against Black college women who dare to disagree with him- on their own college campus- that they paid tuition to attend. 

So the obvious next question is now that they know what is General Mills going to do about this?

Logic and reason tell us that partnering a children’s cartoon character with a reckless, foul-mouth who hates a large segment of the Honey Nut Cheerios buying public and isn’t shy about saying so is not the smartest allocation of General Mills resources.

According to this article from General Mill’s hometown newspaper, General Mills is gearing up to run their first Cheerios ad during the Superbowl in 18 years.

If you haven’t contacted General Mills, please do so. Your new question might be, “Now that you KNOW you’re partnered with a violent misogynist, what are you going to do about it?”

As always, be polite to the poor customer services representatives- they aren’t the people who made this decision, that would be Scott Lee, Associate Director of Honey Nut Cheerios.

You also might want to ask if the CEO of General Mills, Kendall J. Powell, has ever seen Nelly’s Tip Drill video and whether he has any idea of what Nelly’s Pimp Juice lyrics and products are about?

Here is the contact info, followed by various letters WAOD readers have already sent:

The man responsible for partnering with Nelly is Scott Lee, the associate director of Honey Nut Cheerios. 

The CEO of General Mills is Kendall J. Powell.


General Mills phone number: 1800-248-7310

General Mills Fax number: 1-763-764-8330

Mailing address:

General Mills, Inc.

P.O. Box 9452

Minneapolis, MN 55440

General Mills Online Contact Form. 

General Mills Blog Post Celebrating Nelly collaboration. (LEAVE COMMENTS!)

Instagram Account promoting Nelly Collaboration.

Twitter Account Promoting Collaboration with Nelly

Here's my letter:

Kendall J. Powell

CEO, General Mills, Inc

P.O. Box 9452

Minneapolis, MN 5544


Dear Mr. Powell,

I am very disappointed at the recent comments of your Honey Nut Cheerios spokesman, Nelly. On November 12, 2013 in an online interview with Huffington Post Live, Nelly said that if he could go back in time, he would beat up a group of young women at Spelman College who wanted to discuss incredibly disturbing images of Black women in his video “Tip Drill.” In the video interview Nelly stated the following:


“The Spelman thing, the only thing I feel I would’ve did different is kick somebody’s ass…that’s just how it felt to me, Pimp,” he said to host Marc Lamont Hill.” 

As a General Mills customer, I am deeply troubled that the public statements of Nelly are inconsistent with General Mills published marketing and advertising guidelines. Violence against women is an incredibly important issue and associating Honey Nut Cheerios and your cartoon bee mascot with a man who makes public statements about kicking young women’s asses is an insult to women and girls and the men and boys who love them.


Even if you choose to overlook his history of misogyny-ladened lyrics, his recent statements about beating up a group of college women should be enough to signal that he does not represent the values of General Mills. 


Here is a link to his public statements about committing acts of violence against the students at Spelman College entitled Nelly Wanted to “Kick Somebody’s Ass” Over Spelman’s Protest of Tip Drill” :” 


Thank you for your attention to this matter. If you have any questions, I can be reached at XXX-XXX-XXXX.


Here are some letters from readers:

I love Honey Nut Cheerios; I often buy them for my family. Still, I am perturbed by Associate Director Scott Lee's decision to feature Nelly (and his music) as the new spokesperson for your project. Nelly has a disturbing history of disrespecting the personhood of black women. His, now infamous, "Tip Drill" video features Nelly and his friends sliding a credit card down the crease of a black woman's buttocks. This is the image I associate with Nelly, and now associate with your product. On November 12, 2013, Nelly threatened black women with physical violence on HuffPost Live. I now associate his threats with General Mills and recognize that your CEO, Kendall J. Powell, enthusiastically supports Nelly’s continued lack of emotional maturity.

I will no longer purchase General Mills products for my household. I am also empowered to share your dubious choices with my friends, many of whom are popular bloggers, academics, artists, and good old-fashioned stay at home moms. I will let them know that General Mills, Kendall J. Powell, and Scott Lee disregard the humanity of black women. In fact, I am going to cut and paste this particular letter directly onto Facebook.

Finally, my job entails giving lectures to large numbers of young people on a regular basis. I will be sure to consistently use General Mills and its blatant disregard for black women, heck, ALL WOMEN and its advertising choices as examples of what NOT to do in endearing trust between a corporation and its customers. Particularly when we women are the major decision-makers for household economics. WAOD Reader, K8dee16

and another from WAOD reader shlbshl

Kendall J. Powell, CEO
General Mills, Inc.
Number One General Mills Boulevard
Minneapolis, MN 55426

Dear Mr. Powell:

I was recently made aware of General Mills’ association with the rapper Nelly as part of a promotional campaign for the Honey Nut Cheerios line of products. I write to inform you why I find this particular association deeply problematic, and why, unless your company severs its relationship with Nelly, I will no longer purchase General Mills brand products.

In 2004, a group of students at Spelman College organized a protest against Nelly’s scheduled appearance at a campus bone marrow drive. At the time, Nelly’s sister, Jacqueline Donahue, suffered from leukemia. Their opposition to the presence of the rapper at the historically black women’s college was spurned by the exploitative, sexually explicit, deeply misogynistic imagery featured in the rapper’s “Tip Drill” music video. The young women challenged the rapper to appear in a campus forum to discuss the larger theme, typified in the artist’s “Tip Drill” video, of the pervasive racialized misogyny in rap and hip-hop music. Instead of appearing on campus and engaging with these young women, Nelly elected to forgo this opportunity, pull funding for the bone marrow drive, and cancel his appearance. Yet, because these young women and the larger student body were not unsympathetic to Nelly’s philanthropic cause, and contrary to his accusations, another bone marrow drive was held in his absence.

As you may know, Spelman College has a long and storied history of not only educating black and minority women, but of advocating on their behalf. The young women’s challenge to Nelly constituted nothing less than a full embrace of the most laudable of the institution’s core values. Unfortunately, to this day, Nelly chooses to remain obtuse and mired in anger about the role that his art and his actions played in the protest. On a recent edition of HuffPo Live, when asked to reflect on the incident, Nelly opined that, if given the opportunity to act differently, he would instead “kick somebody’s ass”.

It is the combination of both his stated desire to inflict violence on the young black women who organized the protest, as well as the totality of a body of work in which the rapper traffics in the degradation and hypersexualiztion of black women, that renders him unfit to represent a brand that touts itself as a “family friendly advertiser” and targets its products to children as young as 9 months old. It is my view that having Nelly in your employ as a spokesperson not only represents an implicit approval of the rapper’s threats of violence against black women, but enables him to further profit from a career, that at various points, has capitalized on misogynistic scourge. For your own edification, I urge you to view the artist’s “Tip Drill” music video as well as his recent appearance on HuffPo Live.

Nelly’s recent public conduct belies that which is befitting of a corporate spokesperson, and I ask that he be released him from his duties to Honey Nut Cheerios and General Mills. It is my hope that you will see to it that this matter is resolved in a swift and decisive matter. Until such time, I am compelled to find alternatives for the General Mills products that I would otherwise regularly purchase for my home and pantry.


cc: Scott Lee, Associate Director
Honey Nut Cheerios

And another with lots of links from Toyin:

I find it shameful that you have Nelly as a spokesperson for your brand.

Especially, as in the comments made in the articles below, he wanted to 'kick somebody's ass' 
I'm pretty sure you would not have him as a face of your brand, if the women's college in question were white.

These comments were made recently, over an incident at Spelman, a decade ago. The black women at this college refused to have him present as he wouldn't adhere to his side of their deal. Which was to discuss his video at the time 'tip drill' when he came to do a marrow awareness for his sister. FYI - they still held the campaign, just without him

I will mention to the mothers I know, to be aware, as well as other people i know. I'm sure word will spread.

Read at leisure:

Would love to hear about your letters and emails, post them in the comment or for my lurkers, you can always send to me via email using our comments form. 

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