Y'all know I'm not one to be a Pollyana, but I really do believe that General Mills will EVENTUALLY do the right thing and drop Nelly. It defies logic that they would continue to be publically associated with a man who is so reckless with their brand and so disrespectful that he would boast about wanting to commit acts of violence against Black women and girls in the middle of a nation-wide television advertising campaign.
I assume that the delay in publically denouncing Nelly's participation in violence against women is some handwringing over the fact that they've probably poured millions of dollars into the television spots featuring Nelly along with associated marketing campaigns. I have little sympathy for them because anyone who has ever read Nelly's lyrics or has seen his videos already knows that Nelly has contempt for half of the population. Profanity, sexually explicit imagery, dehumanizing Black women and girls.
I KNOW that the reason for the delay at General Mills CAN'T be because the targets of Nelly's attack was Black women. We also know that if Nelly had said he was going to beat the @$$ of a group of young White women he would have already have been publically dropped.
I guess General Mills is trying to figure out if we're all just goign to go away silently and let this slide... Let me help you out with that... NO! Read our archives.
KEEP CALLING AND EMAILING AND TELL FRIENDS AND FAMILY!
The man responsible for partnering with Nelly is Scott Lee, the associate director of Honey Nut Cheerios.
The CEO of General Mills is Kendall J. Powell.
General Mills phone number: 1800-248-7310
General Mills Fax number: 1-763-764-8330
General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440
General Mills Online Contact Form.
General Mills Blog Post Celebrating Nelly collaboration. (LEAVE COMMENTS!)