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Blogging in Beyonce' Mode

Long-time readers of the blog may find the title of this post shocking. This blog has long been at the forefront of providing a safe haven for those fleeing  the Cult of Bey. And while we have not written 5,000-word think pieces, we’ve certainly been proud of our record of  not sipping purple drank from the Font de Bey.

My previous Beyonce' Snarkfest:



After the online fracas died down over whether Beyonce Knowles Carter is a feminist ( she may be, but she is also a handmaiden of misogyny), I had to sit back and acknowledge that while we were blogging, tweeting and status updating away our lives, Beyonce managed to produce a 14-track CD and a music video to go with every track, in secret, and dropped the CD casually with an Instagram update. And did I mention she was on tour. Who does that?

So even if I think she and her husband are two grifters who glom on to social causes purely in the name of commerce, I cannot question her work ethic.

In 2014, I posted less than 40 times the entire year. There were months in the first year of this blog when I posted more than 60 times a month ( that’s more than twice in one day). It’s not all Beyonce’s fault. Her album dropped right when I was having a reevaluation of purpose.

The Universe was speaking quite clearly to me. I needed to be doing something else. And with each passing digital outrage or Twitter grievance campaign, I became more and more certain that I was supposed to be doing more. In the past I would have written a blog post about it, but something in me said “No, don’t talk about it, just do it already!”

In the middle of that, 270+ Nigerian school girls were brazenly kidnapped while the world watched .  The internet's response was to fling hashtags at murderous terrorists and thugs. It was surreal. Absurd. Ridiculous! There had to be more than this.  I needed to do more. I needed more options and more strategies and I wanted to reach audiences that wouldn’t stop to read 1000 word think pieces on blogs.

I developed a sense of urgency to do more when ,my goddaughter was born. So “What About Our Daughters?” was no longer academic. Every day the great big bundle of potential that she was born with was going to be hemmed in by destructive and limiting messages about who she could be and what she could do and what kind of life she should feel entitled to.

I wanted her to know that what’s beyond the clouds if for her too. I want her to go to the movies and see her reflection staring back. I want her to know that writhing around on the GRAMMY stage while gyrating on your huzbin’ isn’t the only definition of being an empowered Black woman. And most of all, I did not want to present my world view as a sanctimonious, preachy, drudge. What toddler wants to listen to that?
And since the only person who had these particular visions was moi, I had a duty to produce them.

To that end, I had to learn how to finish things. Because she may be a handmaiden of misogyny and an a social justice grifter, but one thing I cannot say about Beyonce Knowles-Carter is that she doesn’t know how to finish things.

I’ve been holding the blog hostage until I finished things. Until I kept promises that I’d made to myself. Because if I cannot keep the promises I make to myself, I cannot keep the promises I make to my blog audience.

I’ve spent the past 18 months or so asking “What Would Beyonce Do?” And it’s been hard because I was BORN to blog about the events of 2014, but I didn’t jump into the fray (that often) and never in this place.

I called it Beyonce Mode. It made me stop hitting the publish button. It made me ignore emails, tweets and carrier pigeon messages from desperate and delusional Marc Lamont Hill fans. It made me study, study, study and write, write, write - without applause, likes or shares.

I finally finished some things so I can start blogging again.

If you want to know more about Beyonce Mode, I’m giving a free webinar on May 17th at 5:00PM Eastern called Beyonce Mode: How to Run the World Without Running Your Mouth.If you can't beat 'em, don't join them. Study them. Learn from them and then try again.

No seriously, I include a Harvard study and everything.

Reader Comments (3)

I've been saying for a long time that bad girls move in silence. ;-)

April 27, 2015 | Unregistered CommenterSpinster

I'm registered for your class and I can't wait. I learned that sharing goals is counterproductive after after watching a TED talk by Derek Sivers. Now I'm looking for strategies that will allow me to be more productive in stealth mode.

April 30, 2015 | Unregistered CommenterMonica

Thanks Monica, I am going to look up that TED Talk. There is much to be said for stealth mode.

May 5, 2015 | Registered CommenterThe Blogmother

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