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This Rape Culture Propaganda Was Brought to You By Clear Ultra Shea and Unilever

As you know earlier this week, Ebony.com posted an article From Notorious to Glorious: Genarlow Wilson is Not a Child Molester and Never Was. This is a lie. Mr. Wilson remains a convicted child molester- I won’t rehash the details of Mr. Wilson’s case,  you can read more details in my post Your Genarlow Wilson Refresher Course. In addition to the misrepresentation of the criminal history of a sexual predator, many of you took offense that they would refer to an abuser of girls as “Glorious.”

After readers complained about lies and misrepresentations in the original article, Ebony.com’s editors responded with a disturbing message containing their beliefs about the rape and sexual abuse of children. 

The Editors of Ebony.com are Kierna Mayo, Genese Cage, Jamilah-Asali I. Lemieux, and Geneva S. Thomas.

Based their  statement that the underage girl “consented” to sex with Mr. Wilson, it would appear that  these four Black women do not believe the protections of statutory rape laws should be applied to Black girls. 

In response to the backlash to their controversial belief about rape and sexual assault of children, Ebony.com Editors first removed the article completely, and then republished the article under a different titled and ERASED ALL OF THE COMMENTS IN OPPOSITION. Yes, they removed all signs of opposition in the republished article. 

In addition, the editors published a SECOND statement on the article. They admitted that the original article was misleading, and then proceeded to attempt to assassinate the character of Mr. Wilson’s 17 year old victim by implying that because she MAY have consumed drugs or alcohol, Mr. Wilson was entitled to do whatever he wanted to do to her body whether she wanted him to or not. They also linked to this article by Chandra Thomas Whitfield.  This article is yet another attack on the two girls Mr. Wilson abused. The article goes through considerable detail to highlight the alleged drug and alcohol use of the girls, while describing Mr. Wilson in the most favorable light possible. The Editor’s of Ebony.com reaffirmed their support of Mr. Wilson and their belief that the laws to protect children from sexual abuse and exploitation should not be applied to him. 

Following the formal statement from Ebony.com, Mr. Wilson’s publicists crowed that they are using the controversy surrounding the Ebony.com article as a case study to promote their ability at crisis management using the hashtag F Squared Can Handle a Scandal:

 The article about our client, Genarlow R. Wilson has stirred up heated debate over the last few days...so much so, Ebony.com editorial staff felt the need to respond. Please read Genarlow: The Editors Respond. #fsqauredcanhandleascandal 

Ebony.com editors used the controversy to solicit free content from freelance writers. They clearly are enjoying the increased traffic, incoming links and the possibility of outraged readers providing them with free content. 

And so we are in a pickle:

The comments in opposition to the article that correct the factual inaccuracies have been erased by Kierna Mayo, Genese Cage, Jamilah-Asali I. Lemieux, and Geneva S. Thomas.. 

These four women have reaffirmed their support of the convicted child molester, and to continue to debate with them, drives traffic to the site.

Mr. Wilson’s publicists are using any additional outrage to market their crisis management services. A crisis THEY created. 

And so what do we do without assisting Mr. WIlson’s publicists or driving more traffic to Ebony.com? 

Well we can start with asking ourselves- Who is paying for this assault on Black women and girls?



Yes, that brand cheek to cheek with convicted child molester Genarlow Wilson is Clear Ultra Shea.

Yes, the editors of Ebony.com placed an ad for a product targeting Black women and girls on an article designed to rehabilitate the image of a sexual predator.   

Here are some questions you might want to  ask Clear Ultra Shea:



  1. Do you think that it is appropriate to advertise on a website that intentionally misrepresents the criminal history of convicted sexual predators?
  2. Do you think it is appropriate for you to display your ads cheek to cheek with a convicted child molester?
  3. Do you think it is appropriate to display your ads next to an article that the editors themselves have admitted was filled with errors and omissions about the sexual abuse and exploitation of Black girls. 
  4. Do you think it is appropriate for you to advertise on a website whose editors state publicly that a girl who drinks in the presence of men and boys cannot be raped?
  5. Do you think it is appropriate for you to advertise on a page where the site’s writers and editors imply that men can violate a girl’s body, whether she wants them to or not, if she consumes drugs or alcohol in the presence of those men? 
  6. Do you think it is appropriate for you to advertise on a site whose editors say that the legal protections of statutory rape and age of consent laws should not apply to Black boys and Black girls if their abuser is a Black male?
  7. Do you think it is appropriate for you to subsidize the rehabilitation of the public image of a convicted child molester and abuser of women and girls with advertisements asking Black women to purchase your shampoo?
  8. Do you think that it is appropriate to advertise on a website which deletes dozens of reader comments in support of the protection of Black women and girls from sexual abuse and exploitation? 


If the answer to any of the above is NO --- then the next logical question is:



Clear Ultra Shea is a product of the massive company, Unilever. 


Here is the contact information for Clear Ultra Shea. 

PHONE:1-800-372-6389, *** Updated number for Corporate 1877-995-4483

Email Contact Form

Clear Ultra Shea Facebook Fan Page (DO NOT “LIKE” THE PAGE):

Here is the contact information for Unilever:

Unilever Contact Form or you can email Paul Polman, Unilever CEO: Paul_Polman.Sustainableliving@unilever.com

Here is a copy of Unilever's Code of Business Principles. Advertisingon Ebony.com under these circumstances is clearly inviolation of these principles.

**I need a phone number for Unilever's CEO***

You want to complain about their placement of advertising on a controversial website featuring a convicted child molester and promoting disturbing ideas about the rape and sexual assault of girls. 

Please be polite. The people who are promoting Clear Ultra Shea probably have no idea that Ebony.com has compromised their brand by placing an ad for women’s hair car products cheek to cheek with a convicted child molester.

Please be prepared to explain the history of this case, the behavior of Ebony.com editors and why this is an affront to all women and girls, but particularly victims and survivors. Of you want to review the facts in advance, read Your Genarlow Wilson Refresher Course.

AGAIN- Do not call and act a fool! Our best hope is that someone at Clear Ultra Shea or Unilever will become an advocate for Black women and girls.  Your goal today is to find that person.

If Clear Ultra Shea will not take a definitive stand on behalf of Black women and girls today, then respectfully ask that they take no stand at all, sit on the sidelines and remove their ads quietly.

If Genarlow Wilson’s wants to rehabilitate his public image- let him pay for it! It shouldn’t be subsidized by consumers of Clear Ultra Shea.

If Ebony.com Editors Kierna Mayo, Genese Cage, Jamilah-Asali I. Lemieux, and Geneva S. Thomas want to continue their assault on laws designed to protect Black girls from abuse and exploitation, let THEM pay for it - It shouldn’t be subsidized by consumers of Clear Ultra Shea. 

Thank you in advance. Please leave a comment here, on the WAOD Facebook Page or if you’re a lurker, use the WAOD contact form to let me know your experience with Unilever and Clear Ultra Shea.

This will be a long battle because the four women who edit Ebony.com, Kierna Mayo, Genese Cage, Jamilah-Asali I. Lemieux, and Geneva S. Thomas, think we’re all a bunch of ignorant rubes. They are incredibly savvy. They are also arrogant and their beliefs are dangerous. If we have to defund Ebony.com to get this rape culture propaganda pulled down SO BE IT!

And remember - "The arc of the moral universe is long, but it bends towards justice" - Get ta’ bending!


Reader Comments (14)

Just got off the phone with Johnny (a woman) at Clear Ultra Shea. She advised that she's sure they wern't aware of it and will send my complaint on. Sending my email now.

July 13, 2012 | Unregistered CommenterRoslynholcomb

Oddly enough Clear Ultra Shea allows posts on their FB page even if you din't "like" them. So I posted the wuestions there.

July 13, 2012 | Unregistered CommenterRoslynholcomb

I agree with targeting the advertisers of Ebony.com. It would be nice if one could appeal to the better nature of the editors at Ebony, but they exist in Corporate America and Corporate America does not have a better nature. They only understand money. Messing with their money is the only strategy that will result in any positive action.

July 13, 2012 | Unregistered CommenterLydia

I'm on it. Just made the call and headed over to FB now. Thank you for keeping up the fight!

July 13, 2012 | Unregistered CommenterLisa G. Riley

I have posted on their FB page, Clear Ultra Shea, and my post was immediately deleted. Apparently they have someone manning the wall. They are definitely aware of the issue, but have not posted any response on their page to at least state that they are aware of it and acting on it or at the least looking into it.

I have also sent in an e-mail, posted via their contact form listed above, and I have called. While waiting for an operator, the automated message stated: " We have more calls than typical. Hold times are slightly longer." I did end up speaking with woman named Colleen who took my complaint and stated that she would pass it along. I did leave my contact information and asked that someone please contact me back. The funny thing is that my friend pointed out to me when I hung up from speaking to Colleen @ the Unilever call center was that I never told her the name of the website, but she mentioned the name of the website in her recap to me (after i mentioned the Code of Business Principles). So yes, they are well aware and I am assuming that the increased call volume mentioned in the call queue recording is probably due to this post- Excellent job!!!!!!

July 13, 2012 | Unregistered Commenterthelafemmenoir

Updated number for corporate Paul Polman, Unilever CEO: Paul_Polman.Sustainableliving@unilever.com - 877-995-4483

July 13, 2012 | Registered CommenterThe Blogmother

I am really glad that you are making us aware of people like the ones at Ebony (that I don't read) and Clear Ultra Shea (a company I have never heard of). What these people don't get is that the statutory rape laws exist for a reason; because the law realizes that children, no matter what gender, are not emotionally capable of consenting to sex. This is very important. There was a time in history that this was not the case. At one point children even infants, could be sold to brothels in the USA; but in the early 20th century (I believe) reformers realized this was very wrong, which is why we have these laws. These EBONY editors act like they want to return to a time where women and children were not permitted to say no.

July 13, 2012 | Unregistered CommenterEva

I cannot believe what I am reading. To change your story after being told who this man was. Then continue a story about him. What is with this coddling of black criminals.....black male criminals.We accept crumbs in the black community. A rapist gets a degree and we couldn't be happier. smh Genarow must have made a plea bargain.

July 13, 2012 | Unregistered Commenterkiki

Calling and emailing. Why can Ebony do a story on a guy that wasn't a criminal? Do they really believe that is so hard to find? I... just.... can't....with these ignorant women.

July 13, 2012 | Unregistered CommenterXtra

I sent the questions via Clear Ultra Shea comment page...will call on Monday

July 13, 2012 | Unregistered CommenterTan

Dam Blog mother, that was so thorough, can I come work for you as your Executive/Personal Assistant? :) :)

July 13, 2012 | Unregistered Commenterrevmamaafrika

Looks like the Genarlow article, editor's comment,. etc., are all gone now from the Ebony website.

July 14, 2012 | Unregistered CommenterLisa99

I just sent an email to Paul Polman, Unilever CEO and copied your list of questions in the email. I also added another question about whether placing advertisements next to the Genarlow Wilson article violates Unilever's Code of Business Principles.

WAOD, thanks for always being our communities' Cassandra and canary in the coal mine!



July 14, 2012 | Unregistered CommenterKelly

Just now learning of this story. Even though the article is gone, I will still contact Ebony and the advertiser. I am so tired of black women who immediately run to the defense of black men no matter how depraved their actions. When will they learn that coddling and protecting boys/men only makes them worse and worse over time?

July 17, 2012 | Unregistered CommenterJane

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