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Carol's Daughter HATES Black women- Why no Self-Respecting Black Woman Should EVER Purchase Carol's Daughter Products EVER!

I'm terribly disappointed that so many of you let Carol's Daughter engage in a massive display of FOOLISHNESS and did not call them on their crap while I was on blogcation during the month of April.  

Now some might think "HATE" is too harsh a term, but we like to make things crystal clear. Some of you like to justify, rationalize and marginalize the systemic assault on Black women around the world. We won't hold your hand and coddle you so you can remain asleep. You can continue to be DE-LUSIONAL somewhere else.

When  someone is an anti-Black woman bigot, we don't allow you wiggle room to hem and haw about it. Steve Stoute of Carol's Daughter just lit a cross and placed in on your front lawn. Will you ignore the burning cross on your front law? He might be putting the flowery language of marketing and advertising around that burning cross, but its still there saying "Carol's Daughters hates Black women." They love your money... you, not so much.  

Generally speaking most brands that create products for a specific demographic, don't go out of their way to say that their customers are unimportant, unwanted, or obsolete. They may think it, but they will never build a marketing campaign around it.

Behold Carol's Daughter, a company that built itself targeting Black women's beauty and their desire to throw their Black women customers under the bus by declaring that Black women are no longer important and no longer exist. NO, I'm not exaggerating.

While I was away on blogcation, Carol's Daughters sent out a new press release with this RIDICULOUS ad quoting anti-black woman bigot Steve Stoute who apparently is running things over there these day. Behold the foolishness.

"We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.[...]“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless."

Read more: 
Selita Ebanks, Solange Knowles & Cassie Are The New Faces Of Carol’s Daughter | Necole Bitchie.com 

Translation. Colorless=ANYTHING BUT BLACK! No. No. Don't be confused by the multi-ethnic empowerment gibberish. That's an obfuscation and redirection technique.  Focus on "colorless." He wanted to say BLACK-less or "Black does NOT equal beautiful...or profitable."

I totally GET wanting to expand your market to appeal to women who are not African American, then why not launch an ad featuring Asian, Hispanic, and White women. Why this gibberish?

  • Do you see Pampers spitting in the face of the mothers who purchase diapers? Talkin' bout' "we live in a motherless society."
  • Do you see Old Spice saying "men don't count." Or "We live in a genderless society."
  • Do you see Fix-O-Dent clowning the elderly saying "forget  senior citizens, young people are our future"

What unmitigated gall to try to wipe out the concept of Black beauty... problably because he doesn't believe in it. Really? Beauty is now colorless? Then why did y'all airbrush your new spokespeople within an inch of their lives to make them all appear lighter than a brown paper bag?

Second, Iman already successfully launched a multicultural beauty brand that manages to appeal to a wide range of women without trying to make any group invisible.

Again,  Iman  manage to promote her concept of beauty diversity without bashing Black women.  So Carol's Daughter isn't being innovative, just run-of the mill self-hating Black folks. Lisa Price clearly believes that the only way to expand her business is to send out a press release announcing her desire to  run from BLACKness and that offends me.   

From Necole Bitchie:

Each of the three new Carol’s Daughter models – Cassie (African American, Mexican and Filipina), Selita (Native American, Irish and African-American), and Solange (African American and French Creole)

Read more: Selita Ebanks, Solange Knowles & Cassie Are The New Faces Of Carol’s Daughter | Necole Bitchie.com 

Name one Black person with relatives in Louisiana that can't claim French or Native American ancestry. Is this 2011? Are these people serious?  I halfway expect Steve Stoute to start talking about "good hair." Oh wait, Lisa did it for him. 

"Diversity" that explicitly excludes me is bigotry that is just as vile as Jim Crow. What is this 1800?

They could have said "Hey, we want to appeal to all women of color." They could have said, "We make products that meet the unique needs of women of multi-ethnic heritage." They could have said "Carol's Daughter wants to expand to take advantage of new census numbers that indicate a significant increase in bi-racial Americans."But they didn't. They could have done what Dove has done in their attempt to appeal to men and created a new related line, but they didn't. They could have positioned this campaign as an ADDITION TO what they've already done, but instead, they decided to jettison their original customer base in an attempt to appeal to a new one. They basically said we want to appeal to women who aren't BLACK. #FAIL!

Lisa Price, good luck with your "colorless" beauty. But you and I know that it was BLACK beauty that built your company. It was Black publications and Black bloggers who promoted your brand and for you to now say that there is something provential or inferior about Blackness, to the point that you don't want to acknowledge BLACK BEAUTY is the height of hypocrisy and self hatred.  Black women don't have to become invisible for you to celebrate the spectrum of beauty, but clearly we need to go away to please Steve Stoute.

Steve Soute clearly believes that Black women are stupid and will purchase the products of a company that says they don't exist- a company that no longer wants to be associated with Blackness.

Please my sistren find some dignity and some self respect and prove him wrong. Here is your permission slip to NOT buy Carol's Daughter products. Let all the colorless women of America line her coffers. 



Reader Comments (146)

Nooooo not my shea souffle!!! When I saw the picture for the "new faces" of carol's daughter I was so disappointed. I was like, today we have a beautiful dark brown women representing in the white house but can not have one representing carol's daughter? I rolled my eyes, shook my head and kept it moving. Gina you have a way of "breaking things down" in a way that no other black blogger can. I would have felt better if they used a blonde white women with two black women for the campaign. I was not aware of Mr. Stoute's colorless remarks which make no sense. It's all about making money with women who have a hint of color but not to much.

May 4, 2011 | Unregistered CommenterDROCK

To be honest, I haven't bought Carol's Daughter products in at least 5 years so it hasn't gotten my money or support since then. (Even when I was buying the products, my purchases were few & far between, to the point that I can probably count the amount of times I purchased anything from it on less than 2 hands.) I did, however, laugh when I saw the ad. I said to myself "You can't be serious. This company really thinks it's slick." ROTFLMAO. The objective is so obvious that it's laughable (and absurd).

May 4, 2011 | Unregistered CommenterSpinster

great blog article...although most of the websites I go to did blast Carol's Daughter for the uh "makeover." But I agree there should have been more outrage. But hey what do you expect from Steve Stout. This is the same man placed a full ad bashing the young black woman for her grammy win (Esperanza Spalding). He was outrage she won over Justin Bieber *eye roll*

May 4, 2011 | Unregistered CommenterTJ

In her little video, there was no mention of natural hair at all. (sigh)

May 4, 2011 | Unregistered Commenterdonnadara

Can't say that I'm surprised. BW have been taking a beating lately:(!

May 4, 2011 | Unregistered CommenterJess

This selection of representatives is all about industry connects. Tie Selita to Kanye to JayZ to Beyonce to Solange; JayZ to Puffy to Cassie and wallah, hence this selection of 'colorless' beauty and hair types of all shapes forms and sizes the likes of which Carol's Daughter seek to appeal to in the future. Kanye once referred to women as "mutts", or rather his racial preference of the women he dates... MUTTS. I guess being polyethnic satisfies that description; being polyethnic is the new Black and being Black is nil-to-nonexistent. These folks are all connected and perpetuating that ideal which is becoming (has been) more and more prevalent as the days/months/years of Black women in media (all formats) go by. When I first heard this news, I was saddened. When I watched part of the video and the comment made by Selita, my mouth dropped and I had to shake my head to keep my brain from rattling too much.

Media is trying to erase the Black woman. Movies (where's our first-tier starring roles), Music (videos videos videos), Television (supporting cast majority and when not supporting there's the whole breakdown of stereotypes assigned to various characters where the "polyethnic" are elevated and the "not-so-seeming" "polyethnic" are not), Print (gotta at least shoutout the mags that feature Naomi Campbell, Lancome for giving Arlenis Sosa necessary shine, both beautiful brown skin Black women---but elsewhere we are 'fading' on covers in color...)

I can only hope (that with this backlash) she at least favors other hues and shades of us in her ads. I get that these three ladies are spokespersons (even the one with only a half a head of hair *side-eye to that*), but maybe other models will be featured.

May 4, 2011 | Unregistered CommenterTamara

This is sorely disappointing and you're right...where's the outrage? Did Lisa or anyone from the company make a statement about this? Have Jada Smith or Mary J Blige been asked to comment? Does Mary realize she doesn't "fit in" with the new image and campaign? By the way, are people using Facebook or Twitter to vocalize about this?

May 4, 2011 | Unregistered CommenterCynthia

I knew something like this was coming. When I saw Lisa Price on Home Shopping Network trying to appeal to a mainstream audience I saw the writing on the wall. I admire Lisa for building a great infrastructure, but she has gone the way that many Black owned businesses have gone in the past. I'm curious to know if she is just the face or if she still has any real pull at the company she built.

Is colorism the new face of colorless beauty? If it is I want no parts of it. I agree with Gina. If they wanted to appeal to a broader base launch an add featuring women of different races. I don't think there's a Black woman in this hemisphere that cannot claim other ethnicities. That is part of our beauty. One Sister does not have to be invisible for another to be beautiful.

May 4, 2011 | Unregistered CommenterAminah

TJ I was gonna say the same thing Steve Stout took out a full page ad in a major newspaper just to say that the black talented prodigy Espearanza Spalding didn't deserve her Grammy but a 13 year old mediocre white male singer did, so it shows you where is head is at. Lisa don't listen to that "brotha"

I have purchased CD products before but I didn't find them to be great, especially for their prices. Her products are no better than the things I can get for 1/3 of the price. (There are plenty of moisture/curly products out there at you local chain now check the ethnic aisle and yes quite a few are black owned)

This has been going on in black media the past few years, they are trying to make some transition from black to multi-racial. You can see they are doing the same thing to the music and that's why no one is listening. They can try to do that all they want but they gonna lose me in the process.

I know Steve Stout think BW are stupid and will not notice this, but the Carols Daughter customers are not the same black women he sold hip hop to. The product quality has already went down since they went corporate, they better watch it.

PS - people with straight hair are not gonna put all them oils and butter in their hair, especially someone with a weave (Selita). And this ad doesn't even make naturals look good, Solange is not a good rep for the naturals.

May 4, 2011 | Unregistered Commenterblkchik

'cuse me, but I'm confused; didn't Carol's Daughter start out years ago appealing to African women with natural hair? That's why I bought it! Geez! :( :(

May 4, 2011 | Unregistered Commenterrevmamaafrika

Here is my video response. Thank you for viewing.

With support,

Honey Bii


May 4, 2011 | Unregistered CommenterHoney Bii

This trend of dark skin = bad, light skin = good, and "mixed but not black" agenda has been around since the early Spike Lee films, hip hop getting daily rotation on cable, and the lack of black actresses (and singers) getting consistent major roles or attention for the last three decades.

Stout can be insulting to our faces, because we've been passively accepting the insults for a long time. The best con is when we take note, we're told to stop being "jealous" or "haters". If there's attention to black women, it'll be in ugly stereotypes portrayed on TV "reality shows."

It's a media standard to ignore black women. Look at all the major movies coming out this spring / summer: plenty of starring roles for black males, half-black males, and nary a black woman in sight.

May 4, 2011 | Unregistered CommenterBetty Chambers

I've seen this happen with many "natural brands". The assumption is that when you use a black woman to brand a product it closes that product off to other would be customers. So instead of adding to the existing branding, you all but erase black women from the branding completely while continuing to benefit from having black women as your PRIMARY customer. The challenge to us as black woman is to have the same expectation as everyone else. I see black woman online spending $40-$50 for curl definers and stylers from brands that have NO representation of them in their ads whatsoever! They're happy to profit from black female media and web forums, but they essentially don't want to be associated with us in the "real world".

These complaints aren't new and when we discuss issues of representation the response is always "stop complaining about white people and create your own." Well, here were have our own, in fact we have lots of our own these days and we're still perpetuating the same beauty standards. Colorism is real and we need to stop making excuses. Just on a sheers number basis, there is an extreme over-representation of biracial and multiracial woman in the black community. When will just own up to the fact that in 2011 where still obsessed with "light & bright" and "good hair".

May 4, 2011 | Unregistered Commenteriman

I honestly don't understand some marketing strategies. Take the brand Mixed Chicks. Call yourself Mixed Chicks and ignore (and alienate) the millions of dollars of Unmixed Chicks (which make up the larger market share). I see Ms Price enrolled in the same marketing program: ignore the larger "guaranteed" market and focus on the niche market of multi-racial individuals. I wonder if their objective to expand to the mainstream was successful. I wondered why women with straight hair would pay premium prices for a product like CD hair pomade when there are countless other alternatives. I wonder if they realize that a lot of black women purchased CD products because it was a black owned business catering to black women interested in natural hair care.

The great thing about own county is that we can vote with our dollars. There are a number of other lines available that appreciate black and brown beauty and hair. I'll try them next time.

May 4, 2011 | Unregistered CommenterMonica

Carol's Daughter is jumping on the bandwagon and following the anti-Black woman trend that has taken hold of the U.S. All they are doing is trying to recast Black american women as "mixed" or "multi-racial" so that they can end the term "Black" from usage, and not give air to darker-skinned Black women. I mean 99% of Black americans are mixed with Native American, and a high percentage are mixed with Europeans due to American history, and that in no way changes our Blackness or African-ness. The ploy now, though, is to make everyone prefer and to want to claim only their mixed elements so the African/Black element can be effectively suppressed - mentally and visually. I mean, I'm your typical aFrican-america/Black american which means i am mixed with Black and Native American, which in no way means anything other than what we've always been - BLACK. The push is on to eliminate even a THOUGHT of Black women, and many Black people, including Black women have fallen for it. Pathetic, but that's what we're up against now.

Carol''s Daughter, just like many other companies and industries, know they can do it because noone will complain or launch any serious opposition. Black women don't speak up. Not in any organized, effective fashion. We didn't (in any organized, effective fashion) complain about the direction that Hip-Hop took. We haven't done it with the direction the current TV Networks are taking. We aren't doing it as consumers, as in this case of Carol's Daughter.

Black women are easy targets. Plain and simple. All the hoopla years back about "strong Black women" truly has proven to be a farce. Most Black women are the proverbial doormats, trounced on by everyone, and "strong" ONLY when it comes to taking up other people's cause and fighting injustices for other people. Particularly our own men's injustices - but we're quiet for ourselves. Honestly, I think it's a form of "battered woman syndrome". Even though a lot of Black women DO hate what's happening, but I think people have sort of given up because we have no big orgs to fight for our right (like Black men have) and now just take whatever is tossed at them, rather than complain and make more problems for themselves and their reps. That's the only explanation I have for the lack of outcry.

So Black women, although constantly insulted to our faces, will continue to buy these products/see degrading movies/watch to anti-black women music videos/support racist comedians/read anti-black woman books (see Sista Soulja's descriptions of black women in her book "Midnight" - everyone is a ho/whore/gold-digger while the Black male lead's love interest is a saintly Japanese girl that he goes all around the world for) et cetera, et cetera, et cetera.

May 4, 2011 | Unregistered CommenterMs. Sick and Tired

Well, I just threw out my CD products that I bought last summer for the first time. I also just read the other posts here and I went over and read/saw Sis. Honey Bii's comments. All I can say is "WOW" and what a #$%&^ shame!

With all the beautiful Brown-skinned, Dark-skinned, straight and natural haired sisters out here (Alek Wek, anyone?) who are models or trying to break into the field of modeling, with all the sisters (and even some brothers) out here with lots of business experience AND COMMON SENSE about how to market hair care products to our sisters, given the complexity and sensitivity of the issue, why did Sis. Lisa Price make this kind of business decision?

Must be one of those "now we have Pres. Obama and we're all now post-racial" foolishness floating around out here, this is what it has come to? We should pay very close attention to this madness; psychological warfare is slow, consistent and on-going and has serious implications on how we are preceived, whether in the job market, the criminal (in) justice system, higher education, our places of worship or just out and about chillin'. I'm just so disappointed! Geez! :( :(

May 4, 2011 | Unregistered Commenterrevmamaafrika

Just bought some items from CD. Mr. Stoute needs to reformulate his statement. I don't know if he intentionally meant to insult Black women, but he needs to be more sensitive. Wonder if he's received a lot of negative feedback as yet.

May 5, 2011 | Unregistered CommenterPatricia Kayden

Dear Carol's Daughter supporters. Your comments will get published when you manage to write one that doesn't include juvenile insults and rhetorical tantrums. If your comments are indicative of Carol's Daughter diehards, then the company is DOOMED!

May 5, 2011 | Registered CommenterThe Blogmother

Last time I purchased anything from that company was 7 years ago...never care for their products. The hair products were too greasy for my hair.

May 5, 2011 | Unregistered CommenterBarbara

LOL! All complexion are beautiful...ok having said that..My complexion is the same as Selita Ebanks...and I wouldn't call my self "so very light skinned" as she did on the video. T.I.'s wife Tameka is very light skinned not Selita's.

May 5, 2011 | Unregistered CommenterBarbara

Well they can afford to do this because Black women insist on spending a boatload on physical appearance and touting this concept of buy black even in the face of these entrepreneurs marketing expensive foolishness. How did carol daughter become this big? because every natural haired sister in the blog and vlogosphere was PRETENDING like this stuff actually works. gtfoh. It is overhyped hair grease. It may work for some ppl with looser curl textures but for people with kinkier, more porous and fine hair, that stuff does NADA. But still we pretend like it works and ppl keep on buying cuz they supporting black business. lol Ms jessie's is another one, every product is high falutun hair grease, designed to get you fried dried and laid to the side so you can get some mixed chick curls like the owners. lol.

You can't blame Lisa for taking us for granted because we have YET to embrace what grows out our scalp naturally and realise that we don't need all this extra expensive stuff to manage our hair. We just need to accept what our hair wants to do! Lisa et al are just optimizing on the market research that they have done which I am sure shows that Black women will be more likely to click to buy a hair product with a light skinned, mixed looking female with type 3 hair than an alex wek with a 4zbush. People are going natural great but ppl don't want to be too natural, look at how big the curl definer market is. lol. Look even on this enlightened page, ppl got problems with solange rocking her natural as it grows out her scalp, talking about she is not a good representation. If she rocked a constant braidout would that be more pleasing to yall?

yeah Carol daughter sold out. Why? cuz she can cuz yall aint gonna do a damn thing but bitch and complain and keep spending money. lol. Meanwhile, she keeps her primary market intact and opens up a whole new one for the 'polyethnics' and expands on the white folks she gets from hsn.

May 5, 2011 | Unregistered CommenterHair Hair

@ Hair Hair Thank you for telling it like it is! So many of us do have a problem with "kinky" hair and think that looser curls are prettier, so lets not be mad at Lisa Price for doing what we already do to ourselves. As a kid my hair was natural and it was black girls that pressured me the most to relax my hair and I eventually gave in. Now that I am an adult, my hair is back to natural, but I still notice that some blacks just downright dislike "kinky" hair. If someone has curly hair fine, but do not make someone feel bad about their kinky hair and their desire to wear it in its natural state.

May 5, 2011 | Unregistered CommenterLL

I can't blame black women. We are working very hard and I myself just stumbled on some positive black women's websites just yesterday. I will not be supporting CD, not that I ever brought her overpriced products, but not now especially because of this blog. But it takes word of mouth. So give black women a minute to find the information, digest the information and act upon the information. These are the kinds of website addresses that should be distributed at black events. We will catch up and vote with our feet and purses. I realized mistakes that I was making in putting the rights and interests of others before me. Now I am reflecting and geared up for change.

May 5, 2011 | Unregistered CommenterMetaFilter

Yes, I was surprised to see her on HSN myself! I guess she sees the handwriting on the wall and doesn't want to be a part of what so many feel is our demise! So many people think that the black woman is going extinct. But wait my sisters! We ain't going nowhere! More and more of us are waking up to our own natural beauty and if each one of you ladies who have commented here--actually blog (all black women should) you can continue the momentum of our empowerment!
I don't think we should smash CD, if we aren't smashing those white companies that we support, or those koreans selling us that fake hair we feel we can't do without. Let's be real my sisters, wield some real power and not whine about light skindedness yet again. Let CD go after the super light skinned women. I hope it actually works for her. They may need products too! We darker skinned ladies ought not hate on them. But as for what you need, purchase what appeals to your heart, your politics, your interests!

It may be that we stopped buying CD because maybe when she grew and stopped being a kitchen table business with her hands in the mix, her products changed too. And stopped being relevant for we naturals.
Or maybe she's trying to compete with Miss Jessy's kinky curly pudding, or maybe, or maybe or maybe!

There are many sisters waiting in the wings with their natural products--thousands and thousands of brand new Carole's Daughters out there! Lets find them at their blogs, and Youtubes and Vimeos and wherever they are and start supporting them! Buy their natural products, for real though! It's real easy, just stop buying CD's. And stop promoting her, by complaining about her! Dont you realize that all this complaining we do online simply is free promotion for our enemies?!! Come on ladies, we been doing this stuff for a while, and we cant see what's up? And we wonder why we get cut out the mix. Carole stops talking about her original base, she's not stupid, she has to know that black women will blog about this---AND PROMOTE HER FOR FREE IN THE PROCESS!! Negative promotion is still promotion, and in this day and age--more effective promotion!!!

Just stop using Carole's Daughter and take her name out of your mouth and off your blogs! We don't even know our power within the blogosphere, and we aren't strategic with it! All we do is complain! Why not just start using and talking and blogging about any other sister out here with natural products! If enough sisters start talking about any sisterpreneur on enough blogs, she'll blow up! Now that's real power! It's not always empowering to talk about EVERYTHANG! Black woman, recognize your power and start managing it properly!!
Hey, Im just saying.

May 5, 2011 | Unregistered CommenterAnna Renee

They really should have realized the word "colorless" is WAY too much like "hey I don't see color, and I especially don't see that People of Color are forced to endure racism, and this effects every freaking moment of their life". Even if they are tying to expand their market, alienating your first supporters is seriously insulting.

Every skin tone is equally beautiful, not just the tones in the middle. But yeah, thank you, there aren't ANY well-known main-stream Black women who have naturally deeper complexions. The best we can say is that there's a FEW mid-toned Black women represented in main-stream media, but that's not good enough for 2011.

Found you from Violet Sock's btw. Hi!

May 5, 2011 | Unregistered Commenterm Andrea

I read quite a lot of the natural hair blogs and very few of them actually mention Carol Daughter's anymore. A lot of them push DIY hair care for naturals too, e.g. using olive oil, avocado oil and other things you have in your cupboard at home to make your own hair care recipes. Some of them take very little time to make and are just as good or even better than the pricey stuff on the market.
I have an old jar of CD's Mimosa Hair Honey that I only used a little of, because I have got in the habit of mixing up my own hair oils and pomades at home.

May 5, 2011 | Unregistered CommenterNia

To be fair, I only bought my first CD products last year. Most of the stuff was too heavily scented for me. The Mimosa Hair (stuff) is pretty good. Don't like the Hair Milk so much. Purchased at Dillards- which was the first sign that things were changing. Previously, I browsed the store in Ft. Greene, or the kiosk at the Atlantic Ave. Mall.

Saw her on HSN pitching her Mary J. Blige fragrance and knew that something was afoot. Eugene Robinson's new book, The Disintergration of Black America puts the "mixed race" members of our race at 45%. Probably debatable and I know Lisa and Steve want that coveted young demographic. But this new ad campaign is insulting. I don't know what Black women did to America, but the lack of love is everywhere these days. And, no, Solange, should not be rep'ing for natural sisters.

May 5, 2011 | Unregistered Commenterblackstocking

Until we vote with our wallets these types of abandonment operations will continue to occur. As Eleanor Roosevelt said no one can make you feel inferior without your permission. Companies that do not value me as a customer do not receive my hard earned money. Period. Anita Renee is right on the money. Stop giving this company free publicity and instead publicly shun them. Render them a nonentity in the black womens blog realm move on. Reciprocity ladies, reciprocity. Support and uplift those who do the same for you.

May 5, 2011 | Unregistered Commentersisterlocgirl

First of all, I've never bought any Carol's Daughter products and I don't intend to start doing so now.

I think the bottom line here is that CD is not trying to sell hair products that work--and they probably never have been--but they are trying to market their products to a particular brand of consumer that they feel has money to spend on the product line. There is no hair product that works on Type I through to Type 4 hair, dry, oily, and combination. So when CD says that they are trying to reach the 'polyethnic' market what they mean is 'these women have money and they can spend it on our stuff."

CD is also saying what many of us black women already know--that there is a sizable segment of black women who want to claim any and every ethnic tie that they can in an attempt to distance themselves from being identified as plain old vanilla 'black'.

Now that yall know CD is not trying to market their product to 'black' women, if you consider yourself a black woman--not polyethnic--then this is your cue to refrain from purchasing their merchandise.

May 5, 2011 | Unregistered CommenterJamila

Boycotting CD is not a problem for me because she is way out of my budget right now.She has good quality products, but she is throwing the baby out with the bath water here with this new "campaign".Once, a White friend ask me if she could use CD. I said"Why not? We all have skin and hair. I'm sure you would find something that suits your needs." And other Non-BW I know have been interested in her products as well. So, non-BW have been buying her products whether they were her market or not. A BW friend of mine is giving away her CD products, but, so far, no BW in our group wants them<<LOL>> I agree that Lisa should be respected for being an enterprising BW who turned a little idea and made it huge, but from all appearances, she has turned her back on us all in the name of being more "diverse."

May 5, 2011 | Unregistered Commentermadamesiamese

I think it's good to call CD our on their anti-BW foolishness even if it does somewhat "promote" her. I'm sure that she doesn't want this type of promotion. CD wants the type of promotion that involves BW participating in and cheering their own erasure. It's critical to raise awareness when this type of stuff happens because not some BW are not going to realize they're being disrespected and erased just by looking at the marketing campaign. I have seen criticism of this marketing by some bloggers such as Coco Fly and Ankhesen mie. It's also been discussed at BGLH.
I've never personally used her hair products because from the reviews they seem to be for looser textured hair than I have. However, I did respect her as a successful black business owner and natural hair product pioneer. I had plans to purchase some skin products from her once my current supply (that I get from another BOB) runs out. That won't be happening now. I think that Solange's look is a great spokesperson for natural hair but I don't approve of the emphasis on french creole ancestry for this marketing campaign. When I read that I wondered what that has to do with her hair texture and the appropriateness of CD for her hair.
No one is entitled to your hard-earned money. If a company is insulting you then don't give them your money. There are so many products available for natural hair. Spend your money with people who don't want to make you invisible but instead uplift the image of women who look like you. That's the way I operate. If I get any type of anti-me vibe from marketing or packaging, my wallet stays closed.

May 5, 2011 | Unregistered CommenterZoopath

This doesn't bother me. I guess because I don't purchase CD. So, I could care less about who reps her products. I will say she's had dark skin celeberities in the past. So, I"m willing to cut her some slack. The only person I don't think should be in the ad is Cassie. I just wish she could have had at least one dark skin black woman. I'm sure most of her consumers are brown and dark skin women.

May 5, 2011 | Unregistered CommenterDC Gurl!

I didn't even notice this. I was doing Script Frenzy and a few other projects. But also mainly b/c I only bought two Carol's Daughter products ONCE four years ago and decided it was over-priced and didn't work. I have seen the expansion in department stores, but since I found other brands to be better I had stopped really paying attention to her add campaigns. This is disgraceful (and seriously, "colorless" in a line designed FOR black women BY a black woman?). Frankly... she's part of the larger trend of excluding everyday black women and running with the "mixed race" trend. NO BLACK (don't get me started on this Solange mess) AA women could have been in this campaign? NO white women? NO Asian women? NO Hispanic women? For a "colorless" campaign? Urrrrrrrrr, nah boo. I might have been asleep, but I'm not blind.

I may not have won script frenzy, but I HAVE won the goal of common sense a while back, so since I know SEVERAL people who have been asking my advice on products while they are transitioning to natural, I'll make sure to mention to them to stay away from this line since the new plan is to exploit "black" women's pockets, while trashing their image.

May 5, 2011 | Unregistered CommenterDailyLattes

I know I'm about to reveal my age, but 40 some odd years later after "Black is Beautiful", "Say It Loud, I'm Black And I'm Proud", Angela Davis' raise fist and huge 'fro, Nina Simone's "To Be Young, Gifted and Black", etc., we are still discussing these issues? And it now seems to be getting uglier and uglier?

In Africa and Asia (and I've been told also in Central America and South America), women are "coerced in the name of beauty and getting a man and a better quaity of life" to buy dangerous, rejected supplies of bleaching creams from U.S. and European cosmetic companies. At the same time, in countries like Brazil, Venezuela, etc., their respective "Black Consciousness" movements are gaining some momentum, tackling head on these racists, sexists ideas of African beauty, along with other issues such as violence, poor education, lack of jobs, etc. Do they somehow know something we don't? :(

May 5, 2011 | Unregistered Commenterrevmamaafrika

So I guess Lisa will be added to the long line of black women in entertainment who betray their sistas.

Shonda Rhimes
Debra Lee
Cathy Hughes (to a certain extent her radio networks, but shows positivity in other ways)
Christina Norman (former head of MTV/VH1 when it entertered the Flavor of Love trash TV era)

A lot of women on this blog seem to be working on scripts and books, what is your price? At what point are you willing to say no. I was watching a Dave Chapelle interview and when he started out in the industry his father told him to name his price, hence why Dave is the few black stars to walk away when felt exploited. Its easy to call someone out on the other side but what is your price? There is a game to be played once you go corporate.

I think Lisa had to make a deal with the devil (Stoute) to be a black hair and body care trailblazer.

May 5, 2011 | Unregistered Commenterblkchik

Never heard of them before this debacle. It's a good thing I'm cheap and frugal, because it means I won't look twice and overpriced products marketed to the "Black consumer" from people who could care less about me. $5.00 shampoo, conditioner, and $1.00 of olive oil works just fine, thanks.

What's funny is that these women claiming Irish, Creole, Native American, etc. will still be seen as only one thing is this country - BLACK. I don't know why we believe putting lineage out there is going to make a difference. Obama is half Caucasian, genetically. But phenotypically, he's black! One of my roomates is half Puerto Rican. But when when she walks down the street, guess what people see her as: black!

We black folks can claim Cherokee in a heartbeat, but the bottom line is that our lives are shaped by the AFRICAN AMERICAN experience.

May 6, 2011 | Unregistered CommenterMesaATLien

Do any of you here recall the current marketing campaign, "My Black Is Beautiful"? I think
Essence (I know Blog mother, I know) mag is also a part of it. While it is backed by several companies, i.e., Crest, O-Lay, Pantene, Proctor & Gamble, etc., it has featured sisters of different hues and hair textures, which is why it caught my attention, I noticed they had several dark skinned sisters. I wonder why Lisa Price didn't pay attention to that.

Perhaps a letter writing campaign is in order? Perhaps a postal bin of letters from former customers and disappointed current customers would get her attention? Several polite, yet firm letters to explain our disappointment and offer some better, less insulting marketing strategies?

Carol's Daughter Products, 99 Hudson Street, New York, NY 10013; 877-540-2101 customer service line. I'll write mine in a bit. :) :)

May 6, 2011 | Unregistered Commenterrevmamaafrika

Funny a campaign about diversity and there is none. All of the women are about the same shade of BLACK, yes black. When I looked at the ad I saw three black women, all lighter toned but still black.

The very definition of an African-American is that you are more than likely African and something else, whether within recent generations (your mother or father) or years past.

So they missed the boat on the diversity issue anyway. Show a sister with locks. Show a brown sister with natural hair. Show a chocolate brown sister. Show someone who is obviously Hispanic or Filipino. Put a blond white woman in who uses the product if there are any. That would show the diveristy of their line and send the same message that they CLAIM to want to send that this line is not just for one type of woman. It is for black women of every hue and hair texture and also for women of other races too.

May 6, 2011 | Unregistered CommenterBee

I am a cheap as hell lady, when cd came out I did not jump up for joy because I believe in saving and investing wisely. I notice whenever a black business market there product they first target the masses especially the ones with limited income. Once this company decided to crossover they show there true colors, I remember when rio girl came out,the majority of black women felt for that scam.

May 6, 2011 | Unregistered CommenterL.Higgins

@lhigging you mean that Rio product that left folks bald? I remember those infomercials

May 6, 2011 | Registered CommenterThe Blogmother

This is all part of what has been a disturbing pattern for a LONG time. For some time, we've almost EXCLUSIVELY celebrated the "beauty" of Beyonce, Alicia Keys, Halle Berry, Mariah Carey, J Lo, Paula Patton. We get excited that Soledad O'Brien is the "go to" person for "all things black" on CNN.

OUR current acceptance (nobody else's...) that "Light is Right" - without a variety of hues and complexions - has altered our own contemporary sense of beauty. I am from the generation of: Judy Pace, Jeannie Bell, Diahann Carroll, Gail Fisher, Ruby Dee, Diana Sands, Diana Ross, Mary Wilson, Abbey Lincoln, Naomi Sims, Jayne Kennedy, Pam Grier, Cicely Tyson, Rosalind Cash, Tamara Dobson. VARIETY!

We have no one to blame today but US for what we now accept and perpetuate!

May 6, 2011 | Unregistered CommenterWanda

@Blogmother, Yes that Rio Girl product. That left many women bald.

May 6, 2011 | Unregistered CommenterL.Higgins

"■Do you see Fix-O-Dent clowning the elderly saying "forget senior citizens, young people are our future""

I passed out. Pure comedy.

Juvenal ain't got nothing on you.

May 6, 2011 | Unregistered CommenterScipio Africanus

Ladies, it's not so much that WE only celebrate the light skinned black ladies, but it's the MEDIA that celebrates the light skinned. It brainwashes our brothers, and many of them are so unaware of this. It's unfair to the light skinned ladies to carry this burden, and it makes us who are darker skinned crazy!!!
But the time has come for us to stop waiting to exhale concerning the media giving us props--and recognizing our beauty. It smells like a conspiracy (if I may go there) from way back when dividing the light from the medium and dark skinned blacks, keeping us distrustful of each other. I remember being invited to a hair forum, and later found out it was for ladies with hair that shingles---yall know what I mean. Those were some very bitter ladies against all the hateration they feel they get from the kinky haired sisters! We have to see past all of this and not let them separate us by color like that, even when they try real hard.
We already have created our own media in the blogosphere, now lets maximize it!!! Come to my blog and check out a sister, Mukami, kicked to the curb by Oprah, but doing it for herself through the internet media!!! This is how its done for us and our daughters!!! And we then pass it on! Blessings my Nubian Queens!

May 6, 2011 | Unregistered CommenterAnna Renee

Your post is the first time I've heard of this product line. So, I went to its website to see what they sell. I would have never purchased any of the products, even before this new anti-brown-skin black women advertising campaign. Read the ingredients list for a few of the products -- they're mostly a toxic chemical stew with a few "safe" ingredients thrown in. It's not important to me to support a business because it is black-owned; it is important to me to use products that aren't going to poison me (after years of using them).

May 6, 2011 | Unregistered CommenterRhonda

Well, I can't say I'm surprised. My mother had been using her product for awhile. But, things changed several years ago when she called me with her I'm done speech. See the crux of Lisa Price has been her selling her product via the "afro-centric" smaller stores thoughout the US. Well things changed around 03, from what I remember my mom telling me, she said that unless these stores could buy a certain number in bulk then they wouldn't be shipped any more supplies.

I was like damn, they helped her get her product out there and as soon as she became bigger she threw them under the bus.

May 6, 2011 | Unregistered Commenterthelildiva4u

I think this is awful the way colorless means anything but black. I mean really..this is so obvious. If it's about inclusiveness or expanding your audience then include everyone don't put everyone in some kind of stew and come out with a beige mixture. This won't work anyway. White women do not see the beige women as like them. You would need to actually include ww in the ad campaign. Also it seems that CD is buying into the thought that if it's black then others won't want to be associated with it. How about actually showing a WIDE range of looks as beautiful and being made more beautiful with CD products. I don't have a problem with mixed race people...no one picks their parents. We are what we look like becasue of our parents choices not ours. My biggest problem here is that black women are not being represented b y black women. Turn on the TV...do you see a sterotypical black woman.. If an alien dropped onto earth and just watched tv he would not even know that we existed (black more non mixed in phenotype.) It's as if to say the only black women worth dealing with are black women who are of more mixed phenotype. There are beautiful people in all shades, but you wouldn;t know that from TV or now from CD.

May 6, 2011 | Unregistered CommenterMelanie

two words: oyin handmade. google it.

May 7, 2011 | Unregistered Commentermonique

I'd just like to say I don't understand how being mixed becomes "colorless"? In everyone of these cases, the women are mixed with Black and another race, so shouldn't it be, "colorful", technically? "To embody people of many colors"

And on the other side of that, people should be careful not to misplace their frustration, or project it onto people of mixed descent because of this awful marketing campaign. You may say duh, we are upset at Carol's Daughter, but ive already heard hateful statements toward the new spokeswomen referencing them being light-skinned, or lying about the things they said in the video etc etc. Multiculturalism is as valid as Blackness, the campaing just needs to do a better job of managing both

May 7, 2011 | Unregistered CommenterAlex

Colorless means there is no "black beauty" or "white beauty" but all women are beautiful. I don't think that they would chose black women for egeries if they hated black women (sorry for my bad english, I'm french)

May 8, 2011 | Unregistered CommenterEstelle

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