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Thursday
Jan172008

Oops! Did we do it Again? Did BET's B-Girl Get the Boot?

I believe that 1 million Black folks could prostrate themselves at Debra Lee's feet (or circle her home)and BET will ignore them, but let ONE advertising executive from a BET sponsor put in a phone call and then !PRESTO! things change.

Hmm. Have you been keeping up with our first campaign of 2008? The one where we pointed our that "family friendly" companies were being big ole corporate hypocrites by touting family values in ads running next to g-string clad Black women contorting their bodies in various sexually suggestive positions. The one where we asked "Why are McDonalds, Nissan, the Army, and the Navy Whoring Out Our Daughters?- BET is still a MESS!"?

We pointed out that these same companies would not DREAM of running the same ads on pages featuring similarly clad White women. So last week we challenged McDonalds, Nissan, the Army, Navy, General Mills, and Kraft on their use of Black women as props and prostitutes.

We don't know which one or ones stepped up to the plate, but all of a sudden, BET's B-girl page is MIA. Go look for yourself. You can still find remnants if you look for them, but they have moved the B-girls from the drop down menu. If you are savvy enough to know how to comb the BET site, you will find hilarity with a picture of gospel great Shirley Caesar's head shot being run next to the buttocks of a Black woman scantily clad in hot pink undies with 3/4's of her behind hanging out next to pastor Ceasar's face.

To all of you who called and emailed, thank you. Your efforts were not in vain. This is just one small glimpse of what Black woman and the men who care about them can do if we open up our mouths to the right people.

The truth is that the advertisers are responsible for the content they use to market their products. Repeatedly they claim to be unaware of what is being done with their corporate name and logo. Eventually, we will stop accepting that excuse. How many times is BET going to plaster you name and logo next to foolishness before you realize that they don't give a rip about you or your corporate name? I mean blackface cartoons and booty shots? Is that really what you want your cereal, kids meals, macaroni, mini vans, and military service associated with?

The lesson of Don Imus is that advertisers have the power to control what we see. Black women control over 60% of Black wealth in this country. We are more that 60 percent of African Americans who are registered to vote. We have entirely too much money and political clout to be treated as props, prostitutes, and pack mules for everybody else.

STOP FUNDING FOOLISHNESS!

Join Us Tonight for the Podcast


We'll be talking about this tonight on the WAOD Podcast, the Black Womens' Roundtable. Tonight at 8:00PM CST. Our topic this week will be BET's B -girl. Bob Beelzebub Johnson's foolishness. Oprah starting her own channel and the latest shenanigans in the election. Listen live, chat, or call in 646-478-4750.

Reader Comments (11)

I'm lovin' it. Let the strippers stay in the red light district where they belong... and not in front of young people.

Black women: TAKE BACK YOUR IMAGE AND REPUTATION.

January 17, 2008 | Unregistered CommenterSheCodes

This is absolutely hilarious. Talk about hyprocrisy being exposed. I laughed reading this one.

I'm so glad that blogging exists. There is no way they can hide this. Their disgusting disregard for our voice has been documented. It is out there for the world to see.

I gave up cable TV almost two years ago. I just could not justify giving money to a cable system that included BET. Most of the rest of the offerings are crazy and not worth my time.

I love blogging. It is one of the quickest ways to get information out. It did not take long for at least one advertiser to get the message. Hopefully this will continue UNTIL BET(1) cleans up their act or (2) declares bankruptcy.

January 17, 2008 | Unregistered CommenterPamela

YES!!!!!!

January 17, 2008 | Unregistered CommenterWoman in Transition

Excellent. I sent a nice nasty message to General Mills saying I would not be buying any of their products if they supported that foolishness.
I meant it too, I did my shopping a few days ago and didn't buy any of their brands (and I usually buy more than a few.)

January 17, 2008 | Unregistered Commenterforeverloyal

YES!!! See what can happen when we use our voices. I know that I calle each one of these companies more than a few times and talked to whoever anwered the phone. I guess with all of us calling, someone finally got the message.

Tasha
www.thesowingcircle.blogspot.com

January 17, 2008 | Unregistered Commentertasha212

This is may be a testimony for online organizing. Perhaps Ms. Lee or a BET official might write an open letter or issue a statement regarding their decision making for this recent change in their website layout? Reporting....

January 17, 2008 | Unregistered CommenterA.M. McReynolds

I throw up a little in my mouth every time I have to expound on the acronym “B.E.T.” To think that for the past 15 years we’ve been told that the garbage aired on that station is actually “Entertainment.” For so many years Black Americans have been walking around the “BooBoo the Fool” label across our foreheads; watching the garbage that portrays us in such a way that makes women in the red light district ashamed, and patronizing those cooperation’s that have the audacity to fund the garbage. Well it’s a new dawn and a new day. Booboo has left the building.

January 17, 2008 | Unregistered CommenterTori

I can't believe you all are seriously taking down BET. Tight work.
http://www.hairsmystory.com" REL="nofollow">hairsmystory.com

January 17, 2008 | Unregistered CommenterLeAnne@Hairs My Story Team

Finally, a break through! keep up the good work everybody!!

Blessings!

January 17, 2008 | Unregistered CommenterRegina

Woo hoo!

When I called Nissan, I told them that if I were going to buy a car, I would hesitate to buy from them because they are sponsoring misogynistic images of women and I did not appreciate it.

I even got a phone message on my cell from the Dept. of Defense office of public communication! They asked me to call them back and provide further details, which I was quite glad to.

I told hubby about it (he once served in the military) and his jaw dropped. He is loving it, the way I'm being activist about this.

He gets the "boo boo the fool analogy." Even though he has not been reading much feminist theory, I sure have him schooled!

He said, you know, as long as black women remain silent, people presume they have no problem with it.

But all too often, we mask our discontent with silence, suffering but saying nothing.

No More, Ladies, NO MORE!!!!!!!!!!!!!

January 18, 2008 | Unregistered CommenterPioneerValleyWoman

Congratulations on the success of your work!

I want to share a link with you about otherwise intelligent and aware brothers nonetheless coming to Brazil to purchase sex from women who lack other economic alternatives:

http://francislholland.blogspot.com/2008/01/sex-industry-brazil-and-brothers.html" REL="nofollow">[Paid] Sex, Brazil and the Brothers

January 19, 2008 | Unregistered CommenterFrancis L. Holland Blog

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