Wednesday
May232007
Does it EVER end? Iberia Airlines Depicts Black Cuban Women as Sex Workers?
Wednesday, May 23, 2007 at 12:25PM
The Blogmother
As if we didn't already know that the War on Black women is GLOBAL,Iberia Airlines recently had to pull this ad, running in Spain. From the Miami Herald.
An organization called the Consumers in Action Federation protested because the advertisement denegrates women who work in the Cuban tourist industry. Apparently under Spanish law, it is illegal to have advertising that denegrates a group of people.
The video posted earlier this month on the company's website showed the baby being coddled by two black women with exaggerated full lips and wide hips squeezed into hot pants.The women fed, massaged, fanned and danced with the infant as he sang, in an adult male voice, ``Mulattas, feed me. Come on mulattas, take me to the crib.''
An organization called the Consumers in Action Federation protested because the advertisement denegrates women who work in the Cuban tourist industry. Apparently under Spanish law, it is illegal to have advertising that denegrates a group of people.
It was the Cuba cartoon that drew fire from a consumer action group, which said it was a sexist insult to Cuban tourism workers. ''Cuban tourism workers do not massage you, fan you and dance with you,'' Ruben Sánchez, spokesman for the Consumers in Action Federation, said by phone from Madrid. ``This ad denigrates people who work in tourism.'' He said the ad violates a 1988 Spanish law that prohibits advertising that is denigrating to groups of people. In this case, Sánchez said, the video was demeaning not only to tourism workers, but Cuban women and Cubans. The organization complained about the ad last week and Iberia pulled it four days later, he said. Advertising professors are requesting copies so they can show them to students as an illustration of what not to do, he added.Wow. Yay. Consumers in Action Federation! They are known as FACUA in Spanish. You can find their translated page here. Wouldn't it be nice to have US consumer groups lead the battle against negative portrayals of African American women? Alas, it is not to be. We'll have to do it ourselves.
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Reader Comments (5)
Lord Have Mercy, Jesus! This is one of the biggest live in living color examples of a definition of What is Male Priviledge, or at least the thought you should have it.
And, oh my...wouldn't it be nice if America would follow suit when it comes not only to the negative sterotypes but complete degradation of African American women.
I watched the video on youtube, there is a series of offensive vid's on Cubans periods -- reflecting them as ignorant black rappers & those where the nicer of words on the post of comments.
If it wasn't so sad and pathetic it could really make me angry, ignorant fools.
"Grandma's hands went to church on Sunday morning", she said let it go baby...retaliate in a broader and more positive outlook & way.
Miss Vicki. I was like "What in the World?" when I saw this thing. It is ridiculous completely ridiculous. This is what happens when we stand by and DO NOTHING!
This advertisement is sick and evil! Iberia Airlines need to take it off the air immediately!
Thank you very much. Iberia's advert' says a lot about the sad state of affairs in Cuba.
Thank you so much for commenting Tomas! Yeah this blog is about letting people know how black women from around the world are being attacked in the media.